Lori Senecal is a shy introvert who has achieved great success in her career. She has been named as one of the best advertising and leadership personality globally due to her contributions in growing the industry. Despite her nature, she has become a sought after leader who encourages individuals to rise above their introversion and create networks with others in the industry. Senecal is a strategic manager who has held top leadership positions. She delights in making positive influence among teams and other players in the market.
According to Campaignlive, Senecal studied commerce at McGill University which provided her with the knowledge required in the marketing and advertising field. She majored in the finance and marketing option. She has however gained her expertise through dedication to personal and career growth by making the most contribution in the positions she has held. She currently holds two global leadership positions at Crispin Porter & Bogusky and MDC Partners.
Lori started her career in advertising working for various companies among them Kirshenbaum Bond & Partners. She was responsible for steering the growth of the company from a small firm to a globally recognized agency. She spearheaded the transformation of the company from a two hundred and fifty employees to a more than nine hundred employees company. This was a major contribution which was recognized by other firms in the industry.
Senecal also worked at McCann Erickson as a global chief innovation officer and enabled it acquire global success and brand development. AT MDC Partners, Senecal was instrumental in growing its revenue and brand recognition. Lori oversaw the execution of the company’s global strategies. Her efforts were admired by many in the industry which drew the attention of CP&B management. The company was pleased to have her in their team and were optimist she would influence its global presence.
Senecal is a role model to may who aspire to join the advertising field. She encourages women to pursue leadership and creative ventures. She is not limited by the notion of holding a male dominated position, but has used the opportunity to encourage others to be innovative. You can follow her on Twitter
See more: http://www.adweek.com/tag/Lori-Senecal/
Posted in: Advertising Expert